Editor’s Note: The piece was written by Wenyuan Zhao, he lives in Beijing and has interestes in areas like digital journalism transformation,  social media, interactive marketing, innovation diffusion and society. You can follow him on Sina Weibo @Zhaowenyuan1985 or drop him a line at firewoodcn@gmail.com.

Out of the over 130,565 enterprise accounts on Sina Weibo as of the end of this March, about 38% came from restaurants (50,000+) with auto, business service, ecommerce and IT followed, according to a “2012 Sina Enterprise Weibo White Paper” jointly released by Sina Weibo and social marketer CIC.

The White Paper detailed “the overall development of enterprises’ utilization of Weibo” and “the first industry benchmarks”. All the statistics was compiled by the end of March 29.

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