Many augmented reality (AR) applications have been used in marketing and promotional campaigns to add a ‘cool’ factor. But AR indeed has many more far reaching and practical use cases. The medical and educational world can now utilize AR to quickly see and understand very detailed human body muscles. I can imagine many schools and hospitals using cost effective AR technology to teach doctors in training to make learning more interactive.

A company called ARworks has prepared a scientific AR application for Top Gear Promotions in the United Arab Emirates, to demonstrate the working of Rabinizumab, an eye medical procedure developed to cure certain kinds of eye dysfunctions on a virtual eyeball.

The app runs on iOS and Android and was specially made for eye professionals to see how the medical procedure of a syringe being inserted into eyeball heals the root of the problem.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.