Editor’s Note: The piece was written by Yang Wang, who is currently the brand and media director at Chemical Industry Press. He has published and translated seven books, and several of his works have been translated and published in areas such as Taiwan and South Korea. Yang has also contributed pieces and columns to The Beijing News and other major media outlets.  In regard to technology, he is mainly interested in the changing face of media as well as the business side of the industry. 

Originally from Beijing, Yang moved to California with his family before coming back to his native city after receiving a degree in Communication from the University of California, San Diego.  

If the Internet traffic to a certain type of site grows nearly ten-fold in a year, does that qualify as a trend? The so-called social shopping sites would certainly hope you think so.

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