Spurred by both abundant venture capital and aspirational entrepreneurs, China ecommerce sector has seen the rise of a battery of new business models in recent years. For instance, Meituan and Lashou introduced group buying to China market in 2010 with thousands of followers going after the so-called O2O market. Last year three new innovative travel booking methods – last minute booking, name-your-own-price and vague booking – were all implemented in China through localized products and services such as “Hotel Tonight”, “Ctrip Huixuan” and “eLong Hotel Bidding”.

And apparently, the innovative thinking in e-commerce territory in 2012 will be led by a new form of business model made available by MyLuxBox, GlamaBox, GlossyBox and 1P1G.

All these aforementioned services were inspired by BirchBox in the States. Founded in 2010 by two Harvard Business School fellow, BirchBox is one of the first batch of subscription-based ecommerce (or subcom) services, and probably the best known one. You subscribe to the service for 10 dollar/month and get new cosmetic samples every month. At present BirchBox boasts 100,000+ paid subscribers and has raised US$ 11.9 million from Accel Partners and other venture capitals.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.