China’s Dangdang announced today that Jiuxian.com has taken over the NYSE-listed company’s wine e-tailing business, a move highlighting that DangDang is taking another step forward into its B2C open platform strategy.

Prior to the teaming-up, DangDang has introduced Letao (shoe vertical), Gome (3C) and Moonbasa (apparel) into its open platform.

Founded in September 2010, Jiuxian.com has raised US$ 20 million in Series A round of financing in last April and US$ 50 million in second round led by Sequoia China and Oriental Fortune Capital.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.