Tencent Embraces Big Data for Marketing, Privacy Concern Still Hovers

Editor’s Note: The piece was written by Wenyuan Zhao, he lives in Beijing and has interestes in areas like digital journalism transformation,  social media, interactive marketing, innovation diffusion and society. You can follow him on Sina Weibo @Zhaowenyuan1985 or drop him a line at firewoodcn@gmail.com.

Tencent is embracing the big data opportunities and leveraging it to provide marketing solutions for client. However, privacy would still be the primary concern from users’ side.

At the Tencent Mind Conference held on April 24, Liu Shengyi, SEVP of Tencent and president of its Online Media Business, indicated that the development of enterprise informatization, social media and mobile Internet, which would also be  be where Tencent’s big data come from, are the main reasons that Tencent embraces big data for marketing.

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