Amazon Kindle’s Chinese Help documentation was spotted on its China site, spurred a new round of speculation as to its rough trip to China – is Kindle coming to China soon, for real this time?

Well, Amazon China responded: No comments on rumor. The documentation has been removed as of now.

Not the first time Chinese Kindle fans’ heart shattered by merciless truth. The popular e-reader was rumored to make its presence in China in 2010 as local media broke that an internal document of Amazon China showed Kindle got a Chinese name Jing Du (or Golden Reading), a sign being read as its stepping toes into China. And after nearly two years, Kindle still lingers outside the Middle Kingdom.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.