It seems many phone manufacturers are feeling a lack of love. Everyone is focusing on iPhone this or Android that. Phone manufacturers who once dominated the market are desperate to claw back market share and some much needed consumer affection. Rather than sell based on their great inventory of apps (that are severely lacking), brands are trying to convince consumers based on other features and functions.

Recently I’ve seen ads from Motorola for their new Droid Razr Maxxx model, which claims to have the longest talk time battery life of any 4G smartphone. Now Nokia is trying the similar strategy with their new Nokia 808 Pureview Model with an awesome camera. But is selling based on such niche features enough? I feel like a total ecosystem of hardware and software is needed to convince sophisticated consumers who know how seamless and useful, iPhone and Android is already.

The 808 Pureview will start shipping this month and is the first smartphone to feature Nokia’s award winning PureView technology. In simple terms, the technology makes taking photos and videos extremely professional using a 41 megapixel sensor, Carl Zeiss optics plus some nerdy Nokia algorithms. The result is the ability to zoom in without any loss of clarity, which often happens with many other smartphone cameras. It also includes HD 1080p video recording.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.