PopCap Games, maker of popular titles like Plants vs. Zombies, Zuma and so forth, announced today to launch two new franchises of Plants vs. Zombies, namely PvZ Great Wall edition and PvZ Kingdoms with Tencent partnership for the latter’s QQ Game center, a move of the company’s broader plan to dive deeper into local market with tailored titles rather than just scratch the surface by translating games into local language.

The China-tailored editions of PvZ will have many Chinese elements including customized content, characters and bespoke Chinese mini games.

PvZ Great Wall edition for Android will be made available on QQ’s game center on 18th of this month. While the Kingdoms edition is currently in development and is expected to launch later this year. These two games are all developed by PopCap’s Shanghai studio which is staffed by more than 100 people while about 80% of them are involved in game developing.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.