My  friend Sean Park told me about an innovative Korean app called Tree Planet that aims to re-balance the world from deforestation. Many apps are made to make money, but not many are made to save the earth. Tree Planet is a great example of how technology and smartphones can be used to impact the real world.

Here’s how it works: Users play a game that challenges people to grow a virtual tree. Firstly people must dig a hole in the ground, plant seeds, pat your tree to encourage it, defend it from loggers and sheep and take care of it with water and fertilizer. When the tree grows in the game, a team of people will actually plant a real life tree in the desert.  They will even send you email notifications with updates on how the trees are growing.

Simple idea, big difference! Beyond planting trees, water pumps will be delivered to African children who suffer from water shortages. Tree Planet plants trees in Mongolia, Indonesia, Africa and South Korea with plans to expand to six continents. They have already planted 300,00 trees worldwide!

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.