iPad is a successful product for many reasons, but one of the most significant must be that the design of iPad is so intuitive that an illiterate 6-year-old can use it without instruction. A good product taps into something basic in human nature, something shared across culture. Apple designers did not build a product specifically for Americans, Colombians, or Indians; they built a device that works equally well in the streets of San Francisco and Bogota. That’s why a store in Beijing could become the top selling Apple Store in the world.

The success of Apple is also why I believe companies such as UC could make it big in the U.S. market. While it is most dominant at the home market, UC is already making headways into other countries.

One reason I like UC browser’s push into the U.S. market is the fact that the company recognizes it could not compete on the cost advantage alone, anymore. Years ago, I met a company that wanted to sell animated Chinese programs into the U.S. and European markets. The founder was extremely confident his plan could work, since his programs are made by Chinese animators, who are paid much less than their foreign counterparts.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...