Anyone familiar with office politics is familiar with the phrase that sounds something like “you only see what you are in charge of, but the higher-ups are in charge of the bigger picture”. For employees, this could be frustrating, as it devalues everything they contribute. However, if we delve behind slogan and actually look at its logic and the supporting evidence, we can see that many times the boss may be right.

Take the case of Newegg, for example. A once prominent B2C site, Newegg has lagged behind its Chinese competitors and it’s no longer considered a serious contender for the future.

The article and the people the reporter interviewed blamed the failure on the bureaucrats running Newegg back in America who didn’t appreciate the Chinese B2C market. Newegg’s honchos wanted to make money and expand simultaneously. This may be possible in the U.S., but with an inadequate infrastructure, Chinese B2C is still in its early stage. None of the B2C giants is making money right now, this fact alone should’ve warned Newegg that a bigger market share without incurring loss.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...