According to eguan.cn, there will be more than 600 million Chinese readers consuming all sorts of digitally published books next year.  Current forecast is 10% paid users, but operators in the digital publishing space say they are seeing less than 1% and if (and that’s a big IF) it can reach 1%, they will be extremely happy.

Above depicts the digital reading and publishing ecosystem.  Looks rather complex, let me  highlight 4 notable and representative companies here:

Here’s a little bit of evolution and history of digital reading to set the stage:

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Kevin I Chen

Author of Web Behind The Wall and Sr. Technology Development Manager. Came to Shanghai from Silicon Valley in 2010, focused on entrepreneurship, startup China, O2O, Retail Technology. Further Inquiries,...