What’s so special about June 18th in China? Nothing for you and me, but for the Chinese E-commerce tailers it is the “D-Day'” for this ever-lasting price war.

Tmall, the B2C subsidiary of Alibaba announced this Monday that it would launch another “Shopping Carnival” starting June 18. What’s in the arsenal? A big pack of sales incentives totals RMB 40 million for customers. All Tmall register users are entitled to lucky draws with deposit as rewards. You can use the deposit to purchase items from TMall, the largest B2C site in China.

Meanwhile, the 3C products channel of Tmall also will splash another RMB 100 million incentives in June. In the new round of promotion, any customer swill get a RMB 2000 rebate on purchase over 2000 yuan.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com