Now it’s official: Microsoft has a pad. The ghost of Steve Jobs must be yelling: “finally”. After 30 years of back and forth, it seems (for now) that Jobs was right after all: software and hardware needs to be unified in order to deliver a coherent and enticing user experience.

What Jobs foresaw and have proven with the success of Apple is that the future is a clash of ecosystems instead of individual devices and products. Every single product has to do its part, of course, but the sum has to be greater than the part. The Iphone and The Ipad are both wonderful products, but they would not have become sensations if Apple didn’t integrate from top down and perfected every step along the way.

Nokia didn’t realize this, and its demise has been nothing short of stunning and swift. Nokia is not the only victim of The Apple Revolution, however. Lesser companies have also been affected, for example, the concept of “MP5”.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...