Sina’s latest earning report showed a loss of $13.7 million, as the company continues to invest heavily into Weibo business, it’ll under big pressure to monetize its Weibo offering. The portal site did try by implementing social gaming and virtual currency last year with little outcome. And now comes it’s new approach, Weibo VIP membership.

Less Attractive Offerings

The Weibo VIP membership costs RMB 10 per month or 108 for annual subscription. VIP member’s privileges include: a) exclusive identity recognition including VIP icon and templates; b) able to follow more than 2000 users; c) more powerful mobile features like friends’ birthday reminder and follow users by texts; d) security improvements.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com