Kaixin001 Ramping up Open Strategy, Isn’t It Too Late?

Chinese SNS site Kaixin001 seems to be too conservative and slow in its open strategies. The company announed open efforts in 2010, but did not really open it until early 2011, which is not a prompt move at all compared to its competitor Renren, whose open platform was launched in 2008. Yesterday the company shared with media the latest score of its open platform: 132 open APIs and 40k 3^rd party apps.

Since late last year, Kaixin001 has put forth a revenue share strategy in which 3^rd party developers can have favorable share terms especially for those small ones. The latest move is to allow ad network like Google Adsense and Alimama on conditions that user experience will not be interrupted.

CEO Cheng Binghao said, “We are doing this for 3^rd party developers’ sake. By doing so they can easily locate the target users, thus earning more revenues.” Some successful stories include the9, Happyelements among others. Both the9 and Happy Elements developed games on Kaixin001’s platform.

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