Why Chinese App Developers Resort to Overseas Market

Here is a picture for the Chinese iOS App market: ranks No.2 by downloads in the planet, unproportionally comes in 8^th when it comes to revenue. At the 2012 China Mobile Internet Innovation Carnival, mobile app analytics service App Annie said that every iOS app download generated about $0.03 on average in China, which is only 1/10 of the average $0.28 generated from every download in the US and half of the $0.06 in Vietnam.

Top 10 Developers Count Big on Overseas Income

It seems that Chinese developers are in a pickle. You can make users happy and satisfied, but you just can’t make them pay. “Many of the developers have accepted this reality and they turn to free apps and try to profit from ads. ” said Yu Junde from App Annie.

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom