After taking Ctrip to the NASDAQ in 2006, Liang Jianzhang, co-founder of the leading Chinese OTA chose to take a break and study Economics at Stanford. Now six years have gone, coming back as a PhD. in Economics with specialties in population studies, Liang took the reins of Ctrip once again, in a time when Ctrip just reached its “Middle Age crisis” with fierce competition and touch rivals out there in the market.

Ctrip’s stock now falls to about $15 in the latest trading day, more than halved from its high around $50.

Though Liang looks more like a demographer rather than a savvy businessman now – and as a matter of fact, he just jointly summited a proposal with 4 other scholars appealing to China’s parliament for a revision of the country’s Law of Population and Family Planning of P. R. China – there’s a lot for him to take now. The whole market has been changing since his departure six years ago. The era of Ctrip and eLong eating up the plate has gone. For instance, meta search Qunar is growing quickly in traffic and offering more products; elong.com is now focusing on hotel booking, which seems to work well.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com