The fever of Chinese classified sites started in 2005 when numerous Craigslist imitators flocked in. By 2007 there had been over 3000 classified sites. Not surprisingly, just in a year most players died of the fever and only 200 survived. Ganji, 58.com and Baixing weathered the ups and downs and now became the leading ones, but the “postwar landscape” is still tough for all of them.

Transition after the Group-buying wounds

In 2010, people saw opportunities in group-buying and very soon various Chinese Internet companies jumped into this game for it was regarded as a business with low entry barriers. Ganji and 58.com launched their own effort, but had never expected the competition to be this fierce that during which they scrambled for money and then raced bleeding them.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com