Rovio, the makers of the phenomenally successful game Angry Birds, has now released ‘Amazing Alex’.

The game is a new physics-based puzzle game. The game centers around whiz kid Alex and his incredible creations, inviting fans to step into Alex’s world of creative chain reactions: solving puzzles, designing their own levels, and sharing their creativity with the world!

Amazing Alex has a set of 35 fully interactive objects just waiting to be set in motion. Fans can set the objects up to bounce, pop, ricochet, bash, and crash into each other and create an elaborate Rube Goldberg device! With a houseful of toys to play with, there’s more than one right answer. Fans can share their most creative solutions with friends and see what they came up with. With 100 challenging levels across four fun-filled locations, there’s a whole world of creations to explore!

It’s not just about playing existing levels — anyone can design their own! Fans can create their own challenges and share them, either with friends or with the whole world. With other fans constantly creating and uploading new levels, there are always new challenges to check out!

“We’re so excited for our fans to meet Amazing Alex,” said EVP of Games, Petri Järvilehto. “We’ve taken out time polishing a fantastic game and believe we’re created something fun and accessible for all ages. We’ve had a lot of fun with the game, and we can’t wait to see what our fans come up with!”

Rovio Entertainment has undoubtedly been the ultimate superstar of mobile gaming success. However the truth is that it was not an easy journey. Like many success stories, the path was riddled with challenges and in fact Angry Birds was the 52nd game Rovio made in seven years. Now Rovio can easily say it has the magic to keep spinning out hit games. But time will tell if the market agrees ‘Amazing Alex’ is really as amazing and addictive as Angry Birds. It will be a difficult feat to achieve given that Angry Birds series clocked US$106 million in revenue in 2011 and has clocked 648 million in downloads with 200 million monthly active users.

Like Angry Birds Space, Rovio is set for an accelerated trajectory with a huge US$42 million Series A investment from from Accel Partners, Atomico Ventures and Felicis Ventures. There is also potential to go IPO on the Hong Kong Exchange next year. With clever games, supported by cleverer marketing, such a result is easily achievable.

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.

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