Why WeChat is a Chinese Mobile Game Changer for Tencent

[This article is contributed by our guest editor, Frank Yu who is a Social Media Strategist for Symbio.]

Imagine a mobile application that combines the best features of Skype, Whatsapp, iMessage, Instagram and even Google’s social Circles. Well, it’s here in China and it’s called Weixin. This mobile app for smartphones was recently re-dubbed WeChat as Tencent prepares to launch it into global markets.

Tencent is first and foremost known for its QQ product. This popular Instant Messaging platform boasts over 700m users and is the leader in China. In addition, Tencent has built China’s highest revenue generating online game company. The internet company has also launched products in e-commerce, SNS and even video in its comprehensive portfolio of internet divisions.

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