Chinese mobile ads platform Guohe just earned itself a top award at the Smarties(TM) 2012 China ceremony of the Mobile Marketing Association for its Starbucks Crhistmas promotion case that calls on tens of thousands of young Chinese people to flock into Startbucks to tweet and check in at the coffee franchise for a yuletide drink upgrade.

Guohe won both the Gold Award for Mobile Interaction and Special Gold Award of all categories, which means Guohe will get to introduce their Chinese wireless marketing case studies to the rest of the world.

How did Guohe make this happen? Well, the mobile ads company got started a two-week-long “Let’s Merry” campaign by baking banners ads featuring Starbucks into some quality Chinese mobile apps ranged from magazine app Business Value, Weico a iOS client for Chinese Twitter Sina Weibo to China’s Foursquare Jiepang. The ads called upon users to change the default app theme to a Starbucks theme by downloading a “Let’s Merry” app skin and to use social media sharing and LBS check-in functions to spread the words.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.