Alibaba Group yesterday announced its plan to reorganize the company into 7 business groups under a concept of CBBS which means “Consumer to Business to Business to Service partners”. The 7 business groups include Taobao.com(C2C), Tmall(B2C), Etao(shopping search engine), Juhuasuan (group-buying), Alibaba International Operation (global platform for small businesses), Alibaba Small Business Operation(e-commerce service for domestic SME) , and Aliyun(cloud computing).

Alibaba never stopped exploring a better structure for its diversified businesses. In 2008, the group came up with a strategy claiming “To promote an open, cooperative and thriving E-commerce ecosystem.” In June 2011, Alibaba spun off Tmall and Etao from Taobao, citing “Separation makes tightness.” And then the group-buying platform Juhuasuan went towards independent operation. June 20th 2012, the group finished privatizing its B2B operation.

The company suggested that in the past 13 years, it had gone through the phase of B2B, C2C, B2C and open platform. For the next stop the Hangzhou-based family will be focusing on building up an ecommerce ecosystem.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com