A new report on China’s game industry in first quarter by IDC showed that, as client games were shrinking in both revenue and market, web games are enjoying a rise in users (205 million) by 27.7% and in revenues (RMB 3.82 billion) by 46.7% year on year. A statistics by Beijing-based Internet think tank Analysys International showed that web game market hit RMB 2.32 billiion and RMB 2.24 billion in the first and second quarter of this year respectively, totaling RMB 4.56 billion in the first half, signaling a market of tens of million for this year.

Game Companies Find a New Blue Sea 

Zou Tao, CEO of Xishanju, a game studio, said confidently that, “Browser game is the blue sea, its monetization model is much stronger than that of client games.” But he also pointed out that to make this market a blue sea, you need innovation.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com