Andy Tian, GM of Zynga China revealed in a recent interview that one of the company’s latest strategy this year would be help more Chinese game makers shoot their pipelines into the overseas market.
The San Francisco-based social gaming giant now claimed more than 300 million monthly active users.
According to Andy, Zynga China has set up three goals for this year. First and foremost, strengthening partnership with Tencent and Sina Weibo while on the look out for potential partners with substantial user base and channel advantage. Secondly, beefing up Zynga China’s R&D and operating team, currently the team is staffed by 150. Thirdly, leveraging on Zynga’s platform, helping Chinese game developers expand into overseas market. The last point has been going well said Andy, and in the second half of this year, more China-made games will launch in overseas market.
Zynga surely could attract many Chinese game companies for its mature platform and user base. In Andy’s opinion, social games have more opportunities in overseas market for foreign users are more interested in them and have higher ARPU than domestic users. Going west is good for companies’ branding and revenues as well.
Though the line between social game and web game was blurred since the two are similar in many ways, Andy still thinks that social games have their own mechanism – it’s more about interactions among people you know, while web games which usually are more fierce are more suitable for strangers.
