News came that Baidu would partner with Sina in wireless search, and the cooperation was said to center on search, contents, platform, technology and resources. Currently Sina’s mobile site (sina.cn) has adopted Baidu as default search engine. Prior to this, Apple baked Baidu search into its newly-released OS X Mountain Lion for Chinese users.

Actually, Sina and Baidu have a history of cooperation on that front. Baidu provides professional search technology for Leju (Sina’s housing portal site), SinaMap and its open platform. The two also cooperated with each other to make Sina Weibo posts searchable on Baidu, just like the tie-up between Bing and Twitter.

Yue Guofeng, vice GM of Biadu mobile and cloud business said that in mobile Internet market, companies should focus more on interactive products and face the problem of the information fragmentation. He also said that with Baidu’s mobile search, the fragmentation problem can be solved easily and users’ needs will be realized anywhere at anytime. Through this partnership, Baidu’s mobile search box will be embedded into Sina.cn and Sina’s search service iask.com (don’t be surprised, Sina did have a search service) as well. Apart from that, based on their previous collaboration in open platform data, the search results concerning Sina will be shown in optimal design and ensure much better searching experience. Yue revealed that Baidu would insist the strategy of openness, cooperation and mutual benefits in mobile area, and help more companies like Sina see the value of wireless search.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com