News came that Baidu would partner with Sina in wireless search, and the cooperation was said to center on search, contents, platform, technology and resources. Currently Sina’s mobile site ( has adopted Baidu as default search engine. Prior to this, Apple baked Baidu search into its newly-released OS X Mountain Lion for Chinese users.

Actually, Sina and Baidu have a history of cooperation on that front. Baidu provides professional search technology for Leju (Sina’s housing portal site), SinaMap and its open platform. The two also cooperated with each other to make Sina Weibo posts searchable on Baidu, just like the tie-up between Bing and Twitter.

Yue Guofeng, vice GM of Biadu mobile and cloud business said that in mobile Internet market, companies should focus more on interactive products and face the problem of the information fragmentation. He also said that with Baidu’s mobile search, the fragmentation problem can be solved easily and users’ needs will be realized anywhere at anytime. Through this partnership, Baidu’s mobile search box will be embedded into and Sina’s search service (don’t be surprised, Sina did have a search service) as well. Apart from that, based on their previous collaboration in open platform data, the search results concerning Sina will be shown in optimal design and ensure much better searching experience. Yue revealed that Baidu would insist the strategy of openness, cooperation and mutual benefits in mobile area, and help more companies like Sina see the value of wireless search.

According to Analysys International, by Q1 2012, Chinese mobile internet users hit 450million with a RMB 30.6 billion market. The big potential behind the market triggered both competition and cooperation. Searching is still the main approach for users to gain information, and the search titan of China surely won’t want to miss the chance. In the first half of 2012, Baidu showed its determination on mobile by releasing its cloud terminal and could ROM and by allying with phone makes like Apple and carriers like NTT DoCoMo.

Baidu now has a leading share of over 50% in mobile search sector. Meanwhile Sina is still among the biggest portal in China, and enjoys a growing community Sina Weibo. This partnership looks like a powerful combination, and insiders hoped that in the early stage of mobile internet more open, collaborative moves will make this industry better, thus benefiting billions of users.

Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at)

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