Quick question: would you like to own Chinese top financial media property, or a media player that is known mostly for easy access to illegal porn? If you are willing for forgo prestige and go for bottom line the answer is a no-brainer: the media player known as QVOD.

Most westerners probably have no idea what QVOD is, and they shouldn’t be blamed; after all, most countries are not the Wild West for copyright protection like China. Even in America, where peer-to-peer sharing was invented, the relatively stringent copyright laws and its persecution and guaranteed the activity to be sidelined to the fringe.

In China, however, there is the tradition of companies competing to provide illegal contents more efficiently and profiting from it, QVOD is merely the latest beneficiary. According to a recently published article detailing the rise of QVOD, QVOD essentially allows websites to stream movies more efficiently at a lower cost, then taking a cut from their advertising revenues.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...