The Chinese B2C warfare in this year is more ferocious than ever. And it’s not over yet; many have declared that in the next half it would be even tougher. Fortunately someone is calling for a truce. Li Guoqing said in a recent interview that, “I don’t believe my peers still want a price fight any more. The capital has been run out, and it’s dangerous to drag the merchants into this losing game. ”

Vicious Competition

Dangdang lost RMB 99.5 million in the first quarter of this year, yet it made a net income of RMB 3.1 million from the same period last year. The loss was mainly due to the increasing input from a flurry of price wars.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com