App Annie, the industry leader in app store analytics and market intelligence for the global app economy, today announced the company has closed $6 million in Series B financing. The round was led by Greycroft Partners, with participation from a global network of investors, including e.ventures, Infinity Venture Partners, Kii Capital, angel investor Jarl Mohn and Series A lead investor IDG Capital Partners.

App Annie’s app store data suite is ubiquitous among app publishers, journalists, VCs, media companies and platform owners alike. Eighty percent of the Top 100 Grossing iOS publishers worldwide rely on App Annie’s products for insights into downloads, revenues, in-app purchase and ranking data across categories and geographies, as well as trend analysis across the iOS, Mac and Google Play app stores. In addition, the company’s premium market data service, App Annie Intelligence, is used by major app distributors such as Nokia, as well as more than 50 percent of the Top 20 Grossing iOS publishers, including GREE and Storm8. Today’s announcement follows on the heels of the company’s entry into the Android marketplace with the launch of App Annie for Google Play.

“App stores are driving today’s digital economy,” said Dana Settle, partner, Greycroft Partners. “App Annie is an invaluable tool for any business that needs access to the highest quality app store analytics and market data. As the marketplace for mobile apps and digital goods continues to explode, App Annie is incredibly well positioned to become the de facto analytics and intelligence standard across all platforms.”

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.