NEST, a newly-founded investment venture is to support entrepreneurs and enterprising new start-up businesses in Hong Kong. Its mission is to eventually take HK brands around the world.

Founded by Mr. Simon Squibb,the founder of creative design consultancy Fluid, NEST is structured to deliver both financial, backing, branding, sales and marketing support, enabling the city’s entrepreneurs to build their businesses and help them develop new, iconic Hong Kong brands.

We talked to Simon who told us that Nest has historically invested sub $1 million per deal, and then brought in 3rd party investors for between 1-5 million USD follow-on capital.  The companies invested by NEST so far include successful new business concepts: Red Packet, Foodie, I-Love.com brand including iLoveSoHo and iLoveLKF,  as well as Loft-Asia and Millionaire-Asia. “We are most interested in technology-enabled and brand-driven consumer businesses”, said Simon.

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.