A How-To-Guide For Android Developers

Developers the world over are looking to cash in on the Google Play gold mine, and with 137 percent revenue growth in the first 7 months of this year [1], we really can’t blame you for getting a bit excited. It’s easy to get starry-eyed when you see Rovio’s Angry Birds franchise making $100 million a year, not to mention Instagram’s insane buyout.

The hard truth is that success rates for apps are extremely low, and the probability of failure is very high. In fact, between Feb. 1 and June 30, 2012, there was an average of 828 Google Play apps released every day [2]. That’s 3 new apps every 5 minutes, all day, every day.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.