The latest data from China Internet Network Information Center(CNNIC) showed that by this June Chinese mobile browser users have hit 278 million, and this number has covered 71.7% of the total mobile internet users. UC Browser still is the most popular one sharing 54.1% market share, and the followings are cellphone built-in browsers(47.2%), QQ plug-in browser(34.4%) and QQ browser(33.2%).
Mobile Browser Market Share
Education Background of Mobile Browser Users(Red) and All Mobile Internet Users(Blue)
Primary Junior High Senior High Junior College Undergraduate/above
User Profile
The whole mobile browser user group tend to be male, young, and have lower-level of education. While compared to the whole mobile internet user community, the former group tend to be more educated and well-paid. This report mainly focuses on the variant of age, education and income showing the user profile of this group.
Accordingly, teenagers, young men and the middle-aged compose the key user group(in which 60.5% are male), and the young group aging 20 – 29 cover 39.6% of all.
Most users have the educational background of junior high and high schools, and the percentage is respectively 33.0% and 34.2%.
In terms of income, users who earn < RMB 500, RMB 2001-3000, and RMB 3001-5000 a month are most frequently seen, which cover 17.0%, 17.0% and 16.5% separately.
On average 76.4% of the mobile browser users live in cities. Moreover, students and high-end users(company staff or administrators) share a higher percentage.
User Behavior
Browser is still the main entrance to the mobile internet, almost 70% of all use it every day, and 51.2% use it many times per day. And search engines are best friends to the mobile sites for approximately 80.5% of the users access to websites on mobile through search engines, 54.7% through search boxes.
Apart from just browsing, almost half of the users will resort to other functions offered by the browsers including reading novels(51.0%), downloading apps, games on its own platform(48.5%), or check weather, movie tickets and phone bills(45.0%).
Notably that security issue has become users’ concern since 31.6% of the users claimed this is one very factor they would consider in choosing browsers. Other factors include convenience(62.6%), and the browsing speed(42.4%).