Screenshot of So.com on Chinese National Day 

In August we reported that it took 5 days for 360 Search to be No.2 Largest Web Search Engine in China. One month later, the company launched an independent domain so.com, aiming at a “Safe, Fresh and Reliable” search engine.

“From a poll on Weibo, we are happy to see that over 40% of the respondents thought the domain so.com was brief and catchy. We love this domain as well because S stands for SAFE, and O stands for Open, which happens to be 360’s belief all along.” CEO Zhou Hongyi explained about the new name and pointed out the company will keep on guarding net users from viruses and malicious sites, meanwhile will open up  to cooperate with more industry peers.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com