Walmart Diving Deeper into China with Luckless Ecommerce Initiative

Back in August, Walmart announced that it received the approval from the MOC of China (Ministry of Commerce of China) for buying a majority stake(51%) in the Shanghai-based e-commerce company Yihaodian. The latter was also failed as the online Walmart in China (Top 10 e-commerce players, Q1 2012 with a 0.88% share) , and the purchase was thought to be a big move for Walmart to boost its online presence in China.

In its home turf, WalMart – according to its CEO McMillion – will be sharpening its focus on lower price, neighborhood market and ecommerce. He said that e-commerce is dramatically changing the way retailers operate around the world, that the consumers have been connected via mobile technology, which is turning the entire retail sector upside down. Over the past years, we did observe more and more companies got started using mobile technology to communicate with consumers, pioneers include IKEA, Uni Qlo and so on.

screenshot of Walmart China website

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