While it may be exaggerated to claim that gaming is changing the world, there is no doubt that gaming, and mobile gaming in particular, is changing the landscape of technology business. Since the introduction of Iphone and other smartphones, mobile games has been so popular that it has even incited decries about stupid games from the venerable New York Times.

The cultural impact of mobile gaming may remain uncertain, all the while its impact on the bottom line grows by the day, its impact no less than seismic. The mobile game market is so huge that the biggest game companies cannot ignore it, and even older companies are rushing to adapt to the new scene.

Nowhere is this truer than China. In 2012 the overall revenue for all app download hovers around 6 to 7 million USD a month, and gaming app revenue, ranging from 4 to 5 million USD a month, account for most of that.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...