Kela.cn CEO Expects Disruption in China’s Diamond Market

Guo Feng, CEO of Chinese diamond etailer Kela.cn told local media in an interview that he expects the emergence of giant Internet diamond resellers in the coming 3 to 5 years while some of them might have a chance to surpass traditional sales channels as diamond etailing is picking up quickly in China.

Speaking of Chinese diamond sales, currently online channel accounts for only 2% of the total sales, way less than the 30% in America and speaks to a much bigger room for growth.

Founded in 2007, Kela.cn is one of the post children of Chinese diamond vertical B2C among peers like ZBird and so on. The Beijing-based company received tens of millions investments from Tencent last year as the latter is eager to step up its ecommerce effort.

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