Guo Feng, CEO of Chinese diamond etailer Kela.cn told local media in an interview that he expects the emergence of giant Internet diamond resellers in the coming 3 to 5 years while some of them might have a chance to surpass traditional sales channels as diamond etailing is picking up quickly in China.

Speaking of Chinese diamond sales, currently online channel accounts for only 2% of the total sales, way less than the 30% in America and speaks to a much bigger room for growth.

Founded in 2007, Kela.cn is one of the post children of Chinese diamond vertical B2C among peers like ZBird and so on. The Beijing-based company received tens of millions investments from Tencent last year as the latter is eager to step up its ecommerce effort.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.