Almost without exception, American Internet companies failed in China, with eBay being the post child of such failures. While some of them never come back, the others are coming back, still with eBay being the post child of such returners.

The rumor is whirling that ebay is planning to enter Chinese b2c market via an investments into Xiu.com, a Shenzhen-based luxury site.

In 2003, eBay spent US$ 180 million at EachNet to buy into China’s nascent C2C market, only failed to secure a firm footing here with markets being cannibalized by Alibaba’s Taobao. By 2006, when TOM took over the control of EachNet, eBay signed an agreement with TOM promising no direct competition with Eachnet in five years. Probably one of the reasons why eying the rising of Taobao eBay never did anything to catch up with its apprentice other than just sat there watching.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.