Even it’s not fierce yet, we can still sense a whiff of intensity in the map market. Or should we say it’s the calm before a storm. It seems that the O2O heat is urging the Internet industry to keep pace with it, with big names like Baidu, Alibaba and Tencent jump to ride on the trend with different approaches.

Map is the New Mobile Gateway

You must have experienced the new map service on iOS6, which received so much negative press these days. The company said that the replacing of Google maps is because Google neither license its turn-by-turn navigation feature nor share the data of voice-guided directions with iOS. It obviously is very challenging for Apple Map to catch up given Google’s time, money and resources spent on map offering. And Google keeps improving its map service. Recently Google fought back with the biggest update of its street view function of  over 250,000 miles of roads around the world. Unfortunately for iOS6 users, you’ll have to wait for a long while before Apple eventually approves Google’s map app.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com