NetEase, China’s portal site reportedly got ready to serve Chinese singles with a dating site dubbed Huatian (love.163.com). The new initiative falls under the company’s online networking division, and was said to be ld by Ding Lei, founder and CEO of the China southern Guangzhou-based company.

The service claimed to be a “serious dating community which advocates pleasurable dating and happy marriage and targets users who’re in pursuit of high quality life”.

For now people can only registered the service with corporate email address, one of the Chinese Match.com’s strategies to ensure membership authenticity. It’s in operation in only five cities during the course of beta testing with wider support for more cities later on.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership