Sogou, the second largest search engine in China by market share is expecting to grab a bigger bite to gobble up over 15% of search market by the end of this year, according to Wang Xiaochuang, CEO of the company. The hope is primarily pinned on its soon-to-be-released discover engine.

Currently, Sogou holds about 8% of China’s search market.

The so-called discover engine, Wang xiaochuang explained in an interview with local portal site Tencent Tech, would disrupt the traditional keyword-based search experience by voluntarily recommending contents to users based on its understanding and analysis of users’ browsing history.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.