In China, if you don’t know what the word “shuabang” means, you are definite out of the loop. It is the hottest topic in the Chinese mobile circle nowadays,

“Shuabang” is the practice of using various shady methods to propel an app onto the top of the App Store ranking for free apps. App Store is the preferred victim here, because despite the fact that Android is three times as popular as iOS, the inherent fragmented nature of the Android ecosystem means that there is no universal ranking that everyone adheres to, and rigging the system is deemed too simple and common place.

App Store, on the hand, is generally deemed to be an accurate representation of user’s taste and preference. But from a developer’s perspective, it is rather difficult to emerge as the odd on favorite out of more than 700,000 apps.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...