Chen Nian, CEO and founder of Chinese apparel etailer VANCL said recently that the company which claims to be approaching profitability is aiming to challenge Uni Qlo in China, according to local media report.

VANCL has seen a 30% year-over-year growth in revenue in the first three quarters of this year, Chen said. The steady growth gave him much confidence to rival the competitors, with Uni Qlo in particular. Both companies advocate the concept of fast-fashion.

In addition to intense offline expansion in China due to strong demand, Uni Qlo also made enormous effort on its web presence www.uniqlo.cn to extend its reach to places without Uni Qlo-branded brick-and-mortar stores.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.