In October, Education focused startup Smartoos launched its language learning service “Be Native English” to help Korean learners of English gain a more authentic experience. Following this, the company partnered with business incubating service Chinada to launch “Be Native Chinese” at the end of last month.

The service aims at helping learners gain a more organic and effective language learning experience by providing learners with content which imitates real-life situations with native speakers. Be Native China was founded after the CEO of education focused startup Smatoos, Moonsoo Kim and the CEO of Business Incubating Service Chinada, John Sunwoo Kim, found that learners were curious about how they could get better at Chinese.

There are one million learners of Chinese nationwide and 40 million worldwide. While there is a huge variety of English curriculums available, this is not the same for Chinese — and textbooks that were used ten years ago are still being used today. One reason is the lack of new alternatives from those who have experienced learning Chinese. Also, while English basics are taught in schools, learning to read Chinese characters in itself is a difficult task. Be Native Chinese doesn’t force learners to memorize words or study, but is more focused on providing video content.

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