Still thinking about advertising your products on the tissue pack? No… That was so 1999. At a recent event, our editor Qian Niu found a Hangzhou-based startup Moving Media which amazed audience with ads on the little piece of tissue paper with QR Codes!

One of these tissue papers Qian got is for the famous scenic spot of the West Lake, a landmark in Hangzhou. A delicate tourist map was printed on it, with two QR Codes sitting in the corner. Scanning the codes, you’ll be directed to a site where you can download scenic pictures or listen to audio tour of the West Lake. Cell and tissue are two necessities along the journey. Since this kind of ads tissue will be gave away to visitors in the scenic region, it seems to be a good way of target marketing. Another one is advertising for a Taobao seller. Scanning the QR code you’ll be routed to his/her website. (All pictured below)

Moving Media, founded in this year, owns the largest colored tissue manufacturing base in China. Zhang Lei, the GM had much experience in traditional industries ranging from daily commodities to craft candles production.

This idea of a little pack of tissue combines mobile internet, QR Code and even offline-to-online marketing, which is impressive especially when everyone in the Internet business is talking about and seeking for a proper gateway strategy, while someone from the 1999 industry gives out a decent answer, written on a paper.

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at)

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