Tencent turned 14 on the past Sunday, bringing home a not-inspiring-again report card (Tencent announces 2012 Q3 Results). To mark the age for the second grade of middle school, Pony Ma, its CEO and co-founder, and his management appeared in a video sent out to all employees through their own WeChat.

“In second grade of junior middle school, courses cannot be easy, especially the premium ones such as Mobile, Gaming, Online Media, E-commerce and SNS. At the same time you don’t have to feel too pressured since it’s time to build physical health. Health is the most important”.

To translate Ma’s lines: mobile is strategic, efforts are needed to keep revenue growth in gaming in line, online media still isn’t that strong though online video advertising added some revenue, e-commerce is in trouble but we cannot drop it, and, SNS stagnates.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com