Social shopping sites pocketed a new round of funding in this month. Meilishuo and Mogujie, two of the most well-known Pinterest-style names in the sector, announced series D and series C respectively. Tuolar.com confirmed it received another 10mn Yuan from Sina Weibo Fund. Does it feel that referral traffic to e-commerce sites can be a big business or the other way round?

It was found that, from June to September, Mogujie’s page views declined by 24%; Meilishuo’s only increased 6%. The growth rate for both sites were over 50% in the same period of last year. Both the organic growth and that from third parties decelerated on those sites. Added that there are more than 30 competitions in the market, the money spent on marketing excesses their monthly revenues.

Both Meilishuo and Mogujie rode the tide of Sina Weibo in the early days. Along the way they didn’t make their sites sticky enough that they also need referral traffic from somewhere else. Earlier this year, Meilishuo reached partnership with Tencent by joining in a WeChat program, hoping the giant would channel traffic to it (Tencent also joined in its new round of financing). If Meilishuo is a lucky bird, other sites will still be in an awkward business, buying traffic from somewhere else and selling it to retailers at Taobao.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com