An industry insider briefed us implying that the Sina Weibo leadership change means the most popular Chinese social media will be taking more aggressive moves to monetize the offering.

Rumor has it that VP of Sina Wireless arm Wang Gaofei would take over as Sina Weibo’s CEO, replacing Peng Shaobin.

The insider said that Sina Weibo’s 400 million user pool sounds delicious, yet it’s revenue ride was riddled with a string of failed attempts over the past two years. Wang, on the other hand, was a veteran in China’s SP trade with seasoned experience in monetizing mobile products. The leadership change could also be interpreted as a sign of Weibo’s mouting pressure in producing some revenue.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com