The remarkable RMB 19.1 billion revenue Taobao/TMall generated on November 11, or the so-called Double Eleven Single’s Day, alone is enough to lure traditional brands to its web premise. And TMall went on to raid other B2C platforms in China by providing dedicated B2C system for international brands with independent domain name and sophisticated ecommerce solutions catered for their needs.

TMall codenamed the new move “Channel Revolution 2.0”.

It’s evident that Tmall has the tendency to lean towards big brands. They benefited more from the platform compared with small-time players. Out of the Top 10 brands by revenue in the big sales on Nov. 11, 9 of them are big names.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.