How does a Chinese Newsstand sound? You know, as a platform for contents that could finally solve the content monetization problem once and for all?

Sounds great, right? That’s what essentially what VIVA is. VIVA aims to aggregate all of the magazine contents in China, and make money by selling mobile version of the magazines to consumers. In addition, VIVA will also make money by displaying ads as well as by leveraging its platform to create proprietary mobile media.

Han Ying, the man who heads VIVA, also have the resource to pull such a grand scheme off. Mr. Han has worked in some of the biggest firms in China, such as China Netcom, Asiainfo, and CCTV. A successful businessman as well as a high level bureaucrat, Mr. Han had enough savvy and resource to group together contents from nearly a thousand major media companies, as well as heavyweight corporate partners such as Ctrip.

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Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...